Scandinavian companies have been flooding the fashion industry with their take on ‘hip.’ I like this company a lot for their vision.

What’s the sound of a lumberjack shirt,
does a sweater have a sense of humour, and how much music can a fold hold?
Sampling, silhouette and a confident, international style – that’s the essence of HUMÖR.
HUMÖR is a kind of fashion Lego providing the bricks that allow one to create one’s own identity, thus never becoming boring, grey or predictable.
Apart from its happy mixes of colour, HUMÖR is also a whole new silhouette in sync with the facebook generation’s need to lie back.


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