Inspiration for this write-up came from listening to the news about Coach stock plunging 16% today on the news that their earnings through the holiday season were sub par. Unfortunately, one thing analysts seem to lack is style. It seems odd to me that those who claim to be the aces of the retail industry don’t really know much more beyond the numbers, but those in tune with fashion know that one thing Coach has that its rivals of recent have not is a legacy of greatness.
Coach was founded in 1941, much earlier than Michael Kors (1981) and Tory Burch (2004). The company itself has survived a time when leather was rationed during World War II, a time when Gucci utilized canvas with interlocking G to manage their way through the great war. Coach’s logo was introduced in 1959, making it 54 years old, 6 times older than Tory Burch and nearly twice as old as Michael Kors, a brand named after a false name much like Ralph Lauren.
For a company to produce hand-sewn leather products for more than half a century, enduring economic upswings, new entrants to the market, and has even begun to shy away from their lackluster interlocking C canvas and steered back to their high-quality, solid colored leather products.
The price point of Coach items is much more appreciable to those spanning a far greater age range than the likes of similar quality competition that isn’t directly considered, such as Hermès, Louis Vuitton, J.W. Hulme Co., and Billykirk.
There must be a reason why one can venture to vintage stores, Goodwills, eCommerce sites alike and discover Coach leather bags from decades past that have endured wear and tear of daily use and still have life to give.
I encourage you to re-think the next time you make a leather purchase with the intention of buying ‘Italian’ or ‘French.’ Just last week I listened to a lady that immigrated to the United States tell me that American-made means high-quality, it means buying a product that you don’t have to worry about breaking, not living up to expectations, or even coming without warranty.
Click on the collage of Coach items to head over and check out some of the beautiful products they are still crafted 54 years later in the United States (shoes being the exception).